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Decision Makers Care About Value

Which of these two questions sounds like something a Decision Maker would ask? "That's a very interesting analytics feature. Can your software integrate with our ERP system?" or"Sounds like you…

Why Customer Discovery & Sales are Different: Week 1, 2018

Customer Discovery is so often misunderstood. Many first time tech entrepreneurs just tend to have a lot of resistance to the concept to begin with. Even if they buy into…

Saying Yes is Easy, Learning When to Say No is Hard.

If you're an ambitious person, it can be really hard to accept when something shouldn't be done. You have a new idea for a product, a feature, an event, an…

Focus too much on details and you'll struggle to grow. Focus too much on the big picture and you'll struggle to get started.

An amazing thing happens when you've looked at 5,000 companies over a short time period; you can't help but pattern match. After a very quick evaluation of a startup it…

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